The Reluctant Entrepreneur: Turning Dreams into Profits by Michael Masterson

The Reluctant Entrepreneur: Turning Dreams into Profits


The.Reluctant.Entrepreneur.Turning.Dreams.into.Profits.pdf
ISBN: 9781118178447 | 192 pages | 10 Mb

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The Reluctant Entrepreneur: Turning Dreams into Profits Michael Masterson
Publisher: Wiley, John & Sons, Incorporated


Praise for The Reluctant Entrepreneur "There are too many business books published today, but The Reluctant Entrepreneur is a rarity—a business book worth many times its cover price, written by a successful businessman who has started many companies without taking undue risk." —Robert W. Bly, copywriter and bestselling author "Too many would-be entrepreneurs mistakenly believe they need a breakthrough technology, a patented product, or a visionary innovation to make it big in business. Just the opposite is true. As steel magnate Andrew Carnegie famously said, 'pioneering don't pay.' And in this wonderful new book, Michael Masterson shows aspiring entrepreneurs how organization, smart risk management, and the application of sound principles lead—almost inevitably—to real business success and enduring wealth. There's a lifetime of wisdom and experience in these pages, expressed simply and engagingly by the most successful entrepreneur I know. Why learn the hard way?" —Alexander Green, author of Beyond Wealth: The Road Map to a Rich Life "As the 'guru to the gurus,' I've coached tens of thousands of reluctant entrepreneurs, so I've seen firsthand how success is not a role of the dice, as Michael says. On the contrary, success is a systematic, strategic, engineered process—a process that anyone can do, if you have the right drive and the tools that Michael gives on the following pages. It's a must-read for any would-be entrepreneur. I recommend you take notes." —Rich Schefren, author of the Internet Business Manifesto and CEO of Strategic Profits "Michael Masterson's The Reluctant Entrepreneur: Turning Dreams into Profits is an honest and comprehensive blueprint on how to succeed when starting a new business. Like in real life and in his book, Michael leads by example, teaching newbie (and experienced) entrepreneurs step by step how to turn their ideas and passions into a profitable business." —MaryEllen Tribby, CEO and founder of WorkingMomsOnly.com "Finally, a book on creating your own business and financial independence with specific advice from someone who has been there and done that. The information in this book is not theory, but is backed by $50 million in real-world results. I recommend this book to anyone who is even thinking of starting a business. The section on creating your optimal selling strategy must not be missed." —Craig Ballantyne, editor of EarlytoRise.com "Another Michael Masterson tour de force. I wish I had this book many years ago. It would have saved me a ton of time, money, and headaches. Do yourself a favor—buy this book, grab a highlighter, and put these principles to work in your business. You'll never go wrong following Michael's sage advice." —Noah St. John, inventor of Afformations and bestselling author of The Secret Code of Success

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